One does not simply work in marketing in Appalachia and not do a moonshine product advertisement. This is for a local moonshine product that is made from the well water of Randolph McCoy's well (known as one half of the Hatfield McCoy Feud patriarchs). Above is an example of a rack card, ad and billboard that I designed for this product. I did everything, from product photography to design and layout. I may have not taken the photo of the people at the well (I don't recall), and I didn't design the label for the bottle. 

I didn't come up with the name of the product, but what a neat idea for a name. Given that moonshine no doubt had a hand in some of the Hatfield McCoy feud hostilities, I'd say this is a fitting name for this product. 

I also put together a video for the product, but this is a rather old video, before I had access to better tools and a little more knowledge on making videos. But why not share it here too? Check it out. I did some of the footage, and I also sourced some footage from local media (I forget who exactly). I'm not sure which snippets I shot and which were shot by local media.