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Bēhance

1902 Women's Boxing

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  • OBJECTIVE
     
    To create and brand a new sports venue, and to create an accompanying stationery system and appropriate collateral.
     
    SOLUTION
     
    Boxing has been an historically large part of the women’s rights movement. The first recognized demonstration for the inclusion of women’s boxing in the Olympic Games occurred in 1902, the namesake for the new exclusively women’s boxing gym.