We already know TAMPAX is a female product, taking the emphasis away from the female, and focus on the man and his somewhat irrational behaviour arising from her monthly cycle – turning a serious issue into mans insensitive failing attempts to keep the peace during this time.  Utilising the tag line – “One Less Headache” does the exact opposite to what the man is trying to accomplish in his selfish fumbling attempt to make things “right” avoiding the dog house.

 

The benefit of this it will take away the embarrassment of these advertisements when they are broadcast during family times while watching television – and it will also create dialogue / conversations between people and build relationships of all ages due to this new light hearted perspective.