Branding exercise developed during the workshop module with Mireia Ruiz (Cocolia), back in Barcelona. I choosed the name and brand aiming to turn the product into the principal element of the brand, considering it as a gastronomic & product design and part of the global image.
The primary aim was to achieve major visibility to an emerging business in a hard market niche, (Barceloneta ice cream bars) and solving the problem through illustration.
Positive version
Branding: Logo, illustrations & pattern design
Brand layout
Business card design
Packaging
¡Thanks for watch! ^__^
