SURGE E-Commerce UI Design, Webflo.
THE BRIEF:
The goal of this project was to create a new e-commerce platform for generating awareness and additional revenue streams. Design and publish a minimalist layout responsively for all devices, including mobile. Research centred around partnered brands featured in global product ranges available online. Design criteria should reflect the comprehensive character of the media used as a platform for each individual brand. A seamless user experience (UX) was key.
METHOD:
The complete UI and UX elements were realised using Figma. From Figma, UX elements were coded and brought live in Webflo, an award-winning visual coding application. Prototyping and preliminary design elements were tested and presented to over five hundred participants. The project demographics, both print | web, included men & women between 25 | 55. A survey campaign is currently generating data to improve UX | UI. Please browse the accompanying images representing the main feature pages.
^ Landing page. [ Figma, Webflow, Photoshop, InDesign etc.]
^ Woman Landing page and sections | Products.
^ Men's Landing page and sections | Products.
^ About Us Page.
