Scripts for Brands
SKECHERS
Script 1
Deserted Roads
The film opens on an empty footpath with soft somber music playing
Cut to we see a deserted staircase
Cut to we see an empty garden
Supers "They miss you. Why make them feel deserted "
Cut to we see a man walking on the footpath in Skechers shoes and people walking on staircases and in the garden
Supers: Don't let them get lonely, walk and give them some company
Skechers
Skechers
Script 2
Excuses
While everyone finds a reason not to walk we tell people to find an excuse to walk
The film happens in quick shots. With the person looking directly to the camera and talking
The film opens with supers "What's your excuse"
Cut to
A close up of a person's Skechers shoes who has just gotten out of the train and as he's on the platform there is a lot of crowd running towards the escalators and the side of the stairs are empty
He takes 2 steps on the stairs looks at the camera and says "To avoid that crowd"
Cut to
We see this girl who has just come home from college and sees her neighbour waiting for the elevator instead of taking the elevator she turns and takes the stairs instead
We see this girl who has just come home from college and sees her neighbour waiting for the elevator instead of taking the elevator she turns and takes the stairs instead
She looks at the camera and says
"to avoid the gossip and questions of pammi aunty"
Cut to
We see this crowd struggling to get a rickshaw
Cut to
We see this boy who comes out looks at the people struggling and walks away .
Looks in the camera .
Looks in the camera .
"To avoid rejection of rickshaw wala"
V/O: Skechers find your walking excuse
CHARLIE BANANA
Script
Script 1
We hear a Sir. David Attenborough style voice over narrating a story.
Frame 1:
(We see a little baby in a crib about to be put to bed)
Ref - https://in.pinterest.com/pin/52635889386300223/
VO:
"Once upon a night,
this little knight set out on a dreamy adventure."
Frame 2:
VO:
"Wrapped by his mother in the finest armour."
(We see a bright angelic light, the diaper appears from it and then comes into focus)
Frame 3:
VO: "The Charlie Banana Cloth Diapers."
Super: Brand Logo
(We see him wearing the diaper and falling asleep)
Frame 4:
VO: "He tossed and turned in his voyage but faced no leakage!"
(We see the sleeping baby travelling through the dream.)
Icon on screen: 360° Leakage Prevention
Ref - https://in.pinterest.com/pin/this-father-mixes-drawings-and-photos-to-create-a-fantasy-world-for-his-children--863213453581123903/
Frame 6:
Now we zoom into the diaper.
- VO: "Thanks to India's 1st Smart Leg Adjuster."
The camera focuses on the smart leg adjuster and the straps.
Copy on screen: India's 1st Smart Leg Adjuster
- VO: "A water resistant outer shell"
(We see outlines of water droplets bouncing off the diaper)
Copy on screen: Water resistant
- (We focus on elastic waist of the diaper)
VO: "And a wide back elastic for proper fit."
Copy on screen: Wide Back Elastic
Frame 7
VO: "He sailed across the seas,
without wetness or unease!"
Ref (Can show him on a ship or riding a whale) -
https://in.pinterest.com/pin/832040099917525944/
Sound effects: Water splashing and waves.
Now, we zoom into the diaper.
Frame 8:
Visual: We see a person removing the inserter from within the diaper.
VO: Just 1 inserter assured a peaceful night.
Icon on screen: All night absorption.
Frame 9:
Visual: The person now keeps the inserter on a table next to a competitor's inserter.
Headline on left on top of CB inserter: Charlie Banana's Inserter
Headline on left on top of CB inserter: Other inserters.
Visual: Now we see liquid being poured onto both the inserters.
VO: "These inserters absorbed way more than any other."
(We see the three jar demos where CB is overpowering the other products.)
Frame 10:
"So, his sleep wasn't disrupted and he kept dreaming interrupted!"
Frame 11:
"It adjusts from small to XL size"
Frame 12:
And is reusable up to 300 washes"
Final frame (Articulation might have to be tweaked):
No matter what babies do, Charlie Banana absorbs it for you.
reference for the script. Credits : Pinterest
reference for the script. Credits : Pinterest
