The casing features 2,024 random dates also generated by AI. Set within the random dates is the brand icon, reversed out and set in silver foil. The rest of the dates are foiled in black. Both are impressed onto Curious Touch Black paper, bound over a hard case with a magnetic closure and black ribbon release device. 

Silver foil title blocks are featured on the opening side. 

The brand's type face is Guardian Sans. For a more technical look, we are using the Agate version of Guardian Sans, which is purpose-designed for smaller sizes. It foils well on the black paper and provides a unique aesthetic. 

The calendar packaging (opened) and accompanying note book (centre) both feature the same master graphic element of the brand's logo rendered using the 2,024 random, AI generated dates. The title insert and 12 monthly cards (right) are bound using a self-sealing ribbon and set on top of the note book (centre) 

The calendar is comprised of monthly cards. These are sat in a trough in a black acrylic base, finished in matt black with silver logo detailing. 

The black base features a logo detail. The logo form is silk screened onto the smoothly textured acrylic, machined-finished base.

The title detail is foiled. The title insert using a silver foiled title set over the master image of the logo form rendered as a glass form set on a desert floor (the firm is based in Bahrain, a desert island nation in the Middle East).

The 12 monthly calendar cards feature a unique, AI-generated illustration. The art direction of the images is based on the brand icon set within a context based on the sectors in which GFH invests. Such as education, infrastructure, medicine, etc. 

Each card has foil details. The monthly date is set in black foil (looks silver in the light, but it is black) using Guardian Sans Text with the rest of the English type in Guardian Sans Agate. 

Ai Generated images were created using Imagine Art. Each image took on average 30 passes of a prompt to find the right form. 

To check out GFH's website, click here, to review other recent projects, click here.

Creative Strategy, Theme Title, Copywriting, Graphic Design, AI Illustration, Packaging + Print Supervision.

If you have a intriguing print or packaging project and would like to talk about how we can bring it to life with exquisite finishing, get in touch with us today.

Designers: Jomo Smith, Liam Farrell

Artworking: Mohammed Zubair, 

Retouching: Renjith Nair

Copywriting: Liam Farrell

​​​​​​​Creative Director: Liam Farrell

Project Management: Merlyn Masiado

Agency: Unisono