Jeffrey Akonedo's profile

Energy to Change Your World

PROBLEM
Lucozade Clear. Brand promise: "Clean Energy in a can".
Insights from Green Earth initiatives "The World Needs Clean Energy".
Create an ATL campaign with key Visuals, headlines and body Copy. Display OOH  adaptations.
RATIONALE

Clean Energy in a Can. When you think of clean energy with respect to the environment, you see something that is good for the environment and hurts it in no way. When you also think of clean energy with respect of the human biology, you see something that is good for the system, helping the human system perform optimally with absolutely no side effects.

The same goes for the visuals, Energy that changes you, helps you change your world. With the battery looking product that shows it only non functional when it is completely empty, every drop or pour gives life, and makes alive.
Credits: Jeffrey 'Jefak' Akonedo (Myself)
Pardon the quality, it was reduced intentionally.
I am also available for contracts, let's get creative and selling.

Bonjour.
Energy to Change Your World
Published:

Owner

Energy to Change Your World

Published: