The Fry | Branding

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The Fry

🍗✨ Gold and Crispy Fried Chicken 🍗✨

Welcome to The Fry, join us in this flavor revolution, where we've fried the norm and seasoned it with our spice.

The branding takes you on a visual escape inspired by fast and fried food culture, creating not just a restaurant but a great place to share moments with friends. To capture their unique personality, we developed a mascot that has a cool personality and invites you to be part of chicken culture. We also designed a logo using a handmade typography that reflects the brand's fun and bold vibe.

For the visuals we developed several illustrations that we used for the menu, packaging, merchandising design and collateral design.