-------------- STOP THE CLOCKS -------------
Second prize in the 2011 Showcase CYL


To create the main essence of the window to avoid projecting an indoor or outdoorscenery as the homewear can be used for both situations, hence the idea of ​​a conceptualenvironment in a neutral space, so we use the black background.
On the other hand, we wanted to express the warm feeling that comes from dressing with a sponge all around the house, comfortable and pleasant can envelop making us lose track of time and what happens around us thanks to its comfort and softness. It is for thisreason that dozens of stopped clocks hanging from ceiling to reflect a stop in time, and only with a focus to target all the warmth of the window on the players clothing.
Showcase photographs made
The main idea of the window has been lost track of time. on this basis we wanted to usethe clocks as a key element of the project.

Our concept is based on the time you arrive at your home, you get comfortable and nothing else matters. You lose sense of time is the best.

We decided that the mannequin was seated to symbolize the comfort we want to convey.We chose for this type of antique armchairs, worn by time to further contrast with thestopped clocks.

Chains and watches unified by gold are a strong point in the window, this contrasts with the style of the dummy and the bottom of the window.
The style chosen for display based on nuetra cotton garments in soothing tones to createa feeling of softness and conford.

The combination of these items along with various accessories such as pearls, satin bows and feathers provide a sophisticated line with the target it is aimed mimicking wellwith the concept of window.
The style chosen for display based on nuetra cotton garments in soothing tones to createa feeling of softness and conford.

The combination of these items along with various accessories such as pearls, satin bows and feathers provide a sophisticated line with the target it is aimed mimicking wellwith the concept of window.
To create the main essence of the window to avoid projecting an indoor or outdoorscenery as the homewear can be used for both situations, hence the idea of ​​a conceptualenvironment in a neutral space, so we use the black background.

On the other hand, we wanted to express the warm feeling that comes from dressing with a sponge all around the house, comfortable and pleasant can envelop making us lose track of time and what happens around us thanks to its comfort and softness. It is for thisreason that dozens of stopped clocks hanging from ceiling to reflect a stop in time, and only with a focus to target all the warmth of the window on the players clothing.
http://cylmodaintima.blogspot.com/2011/04/concurso-de-escaparatismo-cyl-artidi.html

Project by Usua Mañero, June Martínez y Carolina Moré
Stop the Clocks
Published:

Stop the Clocks

The main idea of the window has been lost track of time. on this basis we wanted to use the clocks as a key element of the project. Our concept Read More

Published: