I baked this visual identity for a creation and production agency, based in Bucharest, RO. Bread is a group of young creative and productive minds connected to new technologies and new ways to produce video content for brands that try to stay visible oneline. "A fine mix of creativity, curiosity and technology working together in a more sustainable budget oriented way." 

This project started in 2022 when Iulia Dăncilă, the owner and head producer of the agency asked me to redesign their logo, and help them develop a visual identity.

The new logo needed to feel fresh and align with the brand attributes that we later on discovered in the workshop meetings. It also had to reflect the agency's main activity – making cool stuff using cameras and creativity. 

By then bread was well known for it's quirky TV commercials. They worked for big names on both national and international landscapes. The goal was to reposition bread as the go to agency for brands that need daily content creation for social media communication, by introducing their new line of production services called mobile content.