“Many drops of paint together with the stroke of an artist do not add up…
they create a masterpiece.”

The study of the Cammarota Vincenzo logo is based on the idea that to create a pictorial work of art many colors and many brushstrokes are needed.
By expertly mixing these elements together, an artist can conceive his work.
This concept is also consistent with the fundamental principle of Gestalt, or also the holistic theory, according to which:
“the whole is more than the sum of the individual parts”.

The logo was designed by combining different graphic elements to obtain something more.
Colorful drops of paint that intertwine together, thanks to a hand-drawn line, without beginning and without end.