HAWKER HOPPING
— app design, branding and poster
A Study on Hawker Culture — Infographic
Poster Print
A2, 420mm x 594mm
Poster Print
A2, 420mm x 594mm
I conducted a survey on Hawker Culture to better understand the issues it faces today as well as its importance to Singapore and created an infographic to display my findings.
A Study on Hawker Culture — Research Journal
Booklet
A5, 418mm x 210mm
Booklet
A5, 418mm x 210mm
I also did some secondary research and designed a small booklet on my findings.
Hawker Hopping — Application
Application Prototype
Application Prototype
Through my research, I found that hawker culture is a dying trade due to the rise in food delivery services and how Singaporeans tend to prefer eating out at restaurants these days. As such, I created an application that works as a social media platform specifically catered to hawker centres and their stalls for users to rate, review and favourite as a way to encourage more individuals, especially the younger generation, to patronise hawker centres.
— try it HERE!
Hawker Hopping — Marketing Collaterals
Print
On top of the application, I also created some advertisements to promote it to be found and displayed at stations and on public transport.
