about the brand
Pogl’ad – women’s clothing brand from Ukraine. The brand's philosophy is that important to give every woman the opportunity to dress the way she wants. Therefore, the brand creates a variety of clothes from comfortable hoodies to elegant dresses.
The brand literally balances between femininity and everyday life in their clothes – this is one of the meanings that needs to be revealed in the logo and branding.
about the branding
I created the font logo that contains both thick and thin lines, which reflects the brand philosophy – a balance between femininity (thin lines) and everyday life (thick lines).
The branding emphasis on bright color that will catch the eye. It also reflects to the brand philosophy, the brand name Pogl’ad means look in Ukrainian language.
