UNICEF, the world's leading child welfare organisation, aims to promote children's rights and make a real difference in their lives around the world.

The Campaign: "Children's Mental Health".
The following objectives are required for this 2023 competition:

1. To raise awareness about the importance of talking about mental health in childhood and adolescence.
2. Engage young people to amplify the voice on this topic.

Target audience:
General public, with a special focus on Spanish society, especially children, adolescents and young people.

Tools:
Outdoor advertising - mupi, metro, billboards, buses, senior citizens, columns, shopping centres.

From there, we moved on to more earthly concepts such as microphones, the telephone game... And finally we created a large poster in which the idea is based on the telephone game, a child talks on one telephone and the other telephone is offered to the public to listen, thus giving visibility to the importance of giving a voice to this issue.

Finally, to close the project, we created a poster showing a child with a lot of fear, a very profound image.