How to create and succeed in advertising on Facebook?
Facebook is the world's No. 1 social network. The platform has more than HE Tuber 2 billion users and we meet all categories of people: employees, entrepreneurs, students... There is no doubt that all your prospects are on this social network and that Facebook remains.
So you can use it to promote your products or services and therefore boost your business? If you are a novice, in this article we will detail all the steps to create and succeed in your Facebook ad.
So you can use it to promote your products or services and therefore boost your business? If you are a novice, in this article we will detail all the steps to create and succeed in your Facebook ad.
Prepare your Facebook ad
To create your advertising campaign on Facebook, you must first define a web marketing strategy. which is often offered by the social network to page owners. To do this, you need to define good content (written and visual). Is it a promotion, a product or something new that you are promoting? Move on to writing your textual content using vocabularies adapted to your target.
The choice of words must be done carefully, because the more impactful they are, the more the advertising will attract the attention of your prospects. So, be precise and give your targets confidence. And don’t hesitate to use clear “calls to action” that will make people want to click on your ads or contact you.
The choice of words must be done carefully, because the more impactful they are, the more the advertising will attract the attention of your prospects. So, be precise and give your targets confidence. And don’t hesitate to use clear “calls to action” that will make people want to click on your ads or contact you.
What you shouldn't forget is to choose a captivating visual. The choice of color is important to attract the attention of users. A quality image, with graphic effects, is what you should prioritize.
Define your audience
Once you have a clear and effective action plan in place, you can move on to creating your content. Facebook provides 4 tools for creating and managing an advertisement: the Facebook Ads Manager, the Ads Manager Application, the Power Editor and the Business Manager.
Either tool will present you with the “create campaign” window. Click on it to define what type of person will see your content. You will be able to choose an audience from the three that exist: Main audiences, custom audiences, similar audiences.
With the primary audience, you can define your targets by geographic location, age, gender, language spoken, etc. The personalized audience will allow you to reach people who have, for example, already visited your website or contacts already present in your customer file. And finally, the similar audience helps you reach users who share the same interests of a target already identified such as fans of your Facebook page for example.
Either tool will present you with the “create campaign” window. Click on it to define what type of person will see your content. You will be able to choose an audience from the three that exist: Main audiences, custom audiences, similar audiences.
With the primary audience, you can define your targets by geographic location, age, gender, language spoken, etc. The personalized audience will allow you to reach people who have, for example, already visited your website or contacts already present in your customer file. And finally, the similar audience helps you reach users who share the same interests of a target already identified such as fans of your Facebook page for example.
Determine your ad placement
You have just defined which target can see your ad. Now you need to select the right places from the five offered to you:
the right column on Facebook;
the news feed of the desktop version of Facebook;
the news feed of the mobile version of Facebook;
Instagram;
The Audience Network or the Facebook audience network.
However, you have the option to let Facebook determine which placement is best for your ad by selecting: “automatic placement”.
Finalize the ad
Before publishing your ad, you will need to insert the URL of your website's landing page. Fill in the title of your ad. Copy/paste the textual content written beforehand. Adjustments may be necessary later. Select an image or video.
Formats vary and you can resize your visual content. To track conversations from your website, check the box “follow all conversations from my Facebook pixel” and install this code on your site. Paid Facebook advertising should be able to bring you more customers and therefore increase your sales. According to the blog of HE Tuber
Formats vary and you can resize your visual content. To track conversations from your website, check the box “follow all conversations from my Facebook pixel” and install this code on your site. Paid Facebook advertising should be able to bring you more customers and therefore increase your sales. According to the blog of HE Tuber
Good to know: To advertise on Facebook, it is not obligatory to have a page on the social network. But to maximize the chance of improving your visibility and increasing your traffic, it is advisable to create one.
