MOODBOARD
LOGO:
INSPIRED BY AIRPORT SIGNAGE:
Visual communication systems in airports serve as a prime example of clarity and precision,
INSPIRED BY AIRPORT SIGNAGE:
Visual communication systems in airports serve as a prime example of clarity and precision,
providing accurate information through simple yet impactful means.
GRAPHIC ELEMENTS:
SYNTHETIC ICONOGRAPHY:
GRAPHIC ELEMENTS:
SYNTHETIC ICONOGRAPHY:
A visual system akin to the iconography used in visual communication,
aiming to provide consistency in visual identity across all platforms and communication mediums.
CONTRAST OF SHAPES AND COLORS:
CONTRAST OF SHAPES AND COLORS:
Ensures better readability, with darker colors (navy blue in our case) typically used
in premium design areas to convey seriousness and high-quality services.
FONTS:
BOLD & ALL CAPS FONTS:
Specific to the luxury domain, utilized to confer prestige and assurance of brand quality.
COLOURS:
DARK NAVY BLUE (PRIMARY): Associated with trust, professionalism, and stability.
SHADES OF BLUE AND RED-ORANGE + WHITE: The contrast of complementary colors signifies balance and confidence.
FONTS:
BOLD & ALL CAPS FONTS:
Specific to the luxury domain, utilized to confer prestige and assurance of brand quality.
COLOURS:
DARK NAVY BLUE (PRIMARY): Associated with trust, professionalism, and stability.
SHADES OF BLUE AND RED-ORANGE + WHITE: The contrast of complementary colors signifies balance and confidence.
COLOUR PALETTE
Patterns and graphic elements
