Terence Kitching's profile

Fresh Hop IPA

Terence Kitching
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craft beer beer label terence kitching graphic design branding packaging design Beer Packaging Jack Black Beer fresh hop india pale ale

Background
Fresh Hop IPA is a limited-volume, seasonal craft beer, brewed by Jack Black's Brewing Company. This brew is an eagerly anticipated passion project for the brewers. The beer uses super fresh hops sourced from a local farm. The hops are picked straight from the vine by Jack Black's brewers and are used the very same day as the harvest!

Project Details
We were tasked with creating a label and secondary packaging that celebrates the use of super fresh hops. The design consists of digitally illustrated hops, butterflies, bees and lady bugs, and a custom font treatment for the name.
craft beer beer label terence kitching graphic design branding packaging design Beer Packaging Jack Black Beer fresh hop india pale ale
Custom craft beer label design
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craft beer beer label terence kitching graphic design branding packaging design Beer Packaging Jack Black Beer fresh hop india pale ale
craft beer beer label terence kitching graphic design branding packaging design Beer Packaging Jack Black Beer fresh hop india pale ale
craft beer beer label terence kitching graphic design branding packaging design Beer Packaging Jack Black Beer fresh hop india pale ale
Agency SuperElastic Studio
Date  2018 - 2023​​​​​​​

Fresh Hop IPA
Published:
Terence Kitching's profile

Owner

Terence Kitching's profile
Cape Town, South Africa

Fresh Hop IPA

Craft beer packaging design for Jack Black Beers seasonal limited release Fresh Hop IPA.

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