Peanut Butter and Chocolate Typeface inspire by Reese's Cup
Creator : Jumin Chen
2023
2023
I developed two types of physical typeface which are Chocolate flavor and Peanut Butter flavor typeface based on the brand's iconic products and their classic way of packaging (aluminum foil). I also extended my design to posters and packaging.
By experimenting with the physicality of the typeface on my own, I think I was able to extend the playfulness of the Reese's brand image even further to the younger generation.
Chocolate Typeface Peanut Butter Typeface
