I was given this project to create a tuna can, which would be part of the ambient product range that the 

client wanted to explore. The task was to use a colour palette that would stand out in a market that already has quite a tight hold and is limiting the colour palette. 

I wanted to use some hand-drawn elements in the design, so I settled on a pattern that had both the look and feel of the sea and the texture of tinned tuna.

For the colour Palette, I decided to go with some pastel colours as they are both bright and different from the current colour palettes you see on the market.