«Tyrolskie pirogi» produces confectionery products. The Ferma branding agency has developed a packaging design for a new dessert line. It was important to maintain the elements of the brand identity and reflect the idea of restaurant tastes in the middle segment.

The design immerses you in a festive atmosphere. The emotional slogan reveals a story about delicate taste. Large, bold typography reinforces the key message while keeping the sans font looking minimalistic.

We took our photographs, especially for the project. We invited food stylists, product photographers, and retouchers. This made it possible to convey the juicy and delicate taste of desserts and cakes, creating the feeling of an appetizing product.

The brand logo is placed at the top of the package. It is located close to the typography and food zone. This helps focus attention on the key elements of the brand. In addition, the product image interacts with the text — an unusual solution for a dessert shelf.

Different background shades help differentiate brand products. Fresh, rich colors are used to highlight the modern nature of the concept. 

The design consists of a large brand zone, a bright palette, mouth-watering images of desserts, and inspiring copyright, creating a convenient system that can be easily adapted to different business needs - from branded media to layouts for social networks and the website.

1.We developed a design for a new line, maintaining continuity

2.Provided differentiation between categories within the line

3.Reflected the atmosphere of taste and happiness.