Brand: Sakura
Challenge: The Japanese brand of quality materials for arts wanted to promote their Pigma Micron markers, which stand out for the fineness they can achieve. The brand had been in Spain for years, but was always sold through distributors, with this campaign we wanted our audience to go looking for Sakura where they usually buy their art supplies. And we had one more challenge, we had to get it on a page of the ARCO magazine.
Idea: To do this we decided to focus on the qualities of the product and express the tone of the brand visually, plus being in ARCO the piece had to be linked to the art.
We chose several works that stood out for the amount of details and we removed them, showing what would happen without the right tools like Pigma Micron for a work like that.
