Our SEO & advertising team have been employed by trustatrader.com to create a digital campaign. During our market research we came across numerous news articles about rogue traders exploiting innocent people. This created the foundations of our campaign, enabling us to go forward and attempt to create various digital imagery to help raise awareness for the general public.

We thought it was important for us to show real statistics for our infographic. We performed plenty of research and the most important and relevant statistics were showcased in our design. The design it self is a photo manipulation of what could be a real life scenario. The actors are performing tasks that represent the statistic.

This is the initial drawing and statistics that were prepared.

 

Promotional posters for this campaign were also created. These posters were designed to be printed out by people and placed in their houses. The aim was for the general public to place these in their windows so that if a cold caller or rogue trader was in the area, they would be detered from performing unlawful acts within the local community.

These posters come in a downloadable package from the clients website and can be found in these printable sizes.

 

- A3

- A4

- A5

- Web (500x800px)

Images were created to help build up the campaign. The idea of this image was to represent the term 'cowboy builder' which is commonly used when referring to a rogue trader. Several versions of this were made to cater for all platforms.

The launch day posters are simple and effective to make sure it stands out. Once again, this was made in different sizes to promote on all platforms.