Pitch for Nestle's countline range; Bar One, Kit Kat, Tex and Smarties, as a promotional campaign.
Our BIG IDEA was derived off a very simple mechanics base.
Buy Chocolates – Eat it!
Dial for Airtime!
Dial More and Win Big!
We did this by introducing an onomatopoeic device, designed tobe simplistic, iconic and instantly recognisable
in both look and communication tonality:
Nom Nom
Tring Tring
Ching Ching
Visually, we have made use of a range of "everyday people" - The objective was make the campaign relevant and recognisable to a large target audience: e.g. "My granny looks like that..."
Our BIG IDEA was derived off a very simple mechanics base.
Buy Chocolates – Eat it!
Dial for Airtime!
Dial More and Win Big!
We did this by introducing an onomatopoeic device, designed tobe simplistic, iconic and instantly recognisable
in both look and communication tonality:
Nom Nom
Tring Tring
Ching Ching
Visually, we have made use of a range of "everyday people" - The objective was make the campaign relevant and recognisable to a large target audience: e.g. "My granny looks like that..."
Outdoor
20" TVC
A4 Print Ads
Streetpole ads
Radio and Downloads
POS:
Lifesize standies, Point of sale unit, character wobblers and shelfstrips
Lifesize standies, Point of sale unit, character wobblers and shelfstrips
Nestle Countline Pitch. JWT JHB. 2011.
Art director/ Designer: Mariske van den Berg
Writer: Christine Voorendyk
Illustrator: Jenny Lamont
CD: Theo Clarke
Art director/ Designer: Mariske van den Berg
Writer: Christine Voorendyk
Illustrator: Jenny Lamont
CD: Theo Clarke
