Project
Advertising Worldcup Campaign
During the 2022 World Cup, the company wanted a cool mascot to match the event's vibe. As the lead designer at TVExpress, I led the way in creating Tivi, a lively character and his world. Tivi really captures what the brand's all about—mixing fun with sports, action, and his infectious excitement. He's all about connecting with users through his energetic and motivating vibe.
Client: SpacePlus - TVExpress (Mexico)
Type: Character, Ilustration, Advertising
Year: 2022
