BY
Bonolo Modise & Novic Hader
(Senior Creative Team)
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EDWARD SNELL & Co. has a diverse portfolio of liquor brands. The business wanted to streamline brand guides across the stable so that there is more uniformity and consistency. Instead of each brand having an independent guide, there would be a set standard of the content that goes into each brand’s guide and the look and feel.
The creative transformation of the brand guides included a comprehensive redesign to get the specified content pillars that the client wanted to focus on. Ultimately, each guide reflected the distinct character of each brand while maintaining a unified aesthetic across the portfolio.
The guides have since allowed subsequent designers to seamlessly integrate their work, adhering to the visual tone and style established. The culmination of this project is elegantly presented below.
Contributions
1. Concept Development: Originating unique brand concepts for each liquor brand.
2. Art Direction: Guiding the aesthetic and visual style, ensuring brand coherence.
3. Design Layout: Crafting compelling covers, content pages, cohesive section breakers, and establishing a consistent layout for imagery and text.
4. Creative Direction: Leading the overall creative vision and visual approach for the project.
5. Copywriting: Reworking and streamlining the content that goes into each brand book.
6. Quality Assurance: Ensuring that the visual direction and content in the brand books are consistent and without errors.
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Cover Designs (3 options)
A First impression and visual introduction to each brand.
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Contents Page Layout
Organised overview of the brand book's structure.
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Section Breakers
Visually distinct elements to delineate different sections.
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Content Treatment
Guidelines for the presentation of images, text, and overall visual style: Product visuals, Text layout, Headers and subheading styles.
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Thank You Page
Concluding page to acknowledge collaborators and other contacts.
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AGENCY COLLABORATORS
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BRAND ASSOCIATIONS
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THANK YOU!
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CONTACT: Bonolo@creativefixer.studio
