Introducing "Touba" - Phase 2

Are you ready to embark on a journey that defies the norms of homeownership? Say goodbye to the installments and endless cheques, and welcome the groundbreaking "Touba" latest innovation by Madinet Masr .It's time to step into a world where you can buy your dream home brick by brick, without the burden of traditional payment plans.

We featured Ahmed Fahmy in our photography shoot in September 2023, showcasing the "Touba" campaign. With Touba, you can buy your dream home brick by brick, without worrying about installments or cheques.

As the camera captures their interactions, Ahmed Fahmy takes on the role of the hero, determined to outshine traditional payment plans. In different situations as (Boxing, Hunting, etc…), he playfully competes with Karim, who advocates for the conventional approach and doesn’t want him to buy his new home with new ways.

Agency: Impact BBDO Cairo 

Client: Madinet Masr

Starring: Ahmed Fahmy Karim Ayesh

Directed by: Amr Haddad

Written by: Mahmoud Shokri and Abdullah Fareed

DP: Kamal Samy

Director's producer: Dalia Arafa

This one is created and produced by Impact BBDO Cairo:

Naila Fattouh Tarek Akil May Mohsen

Nada El-Kattan Mostafa El Ghoul Karim Sherif

Hassan Manasrah Yomna Elewa

CGI and Color grading by the amazing Monkeys

Mahmoud Ghali Ali Yehia Ghali

The Barber Shop: Amr Rabee Osama Bendary Amr Mekki

Thegarage Soundstudios: Hatem Saad

Photography: Ahmed Abdo

THANKS FOR WATCHING!