Project Summary: bastianvoice.com
Objective: Update and improve user experience for a medical office website.
Tasks: Website layout, accessibility, keyword tagging, page restructure, SEO
Details: Website was created on an existing WordPress CMS. I utilized the Elementor plugin for the page layout design. Many pages had very little information, so I merged several together to help users find all pertinent information in fewer places with less clicking. I also revamped both the header and footer with more relevant information and a CTA button to increase conversions.
The Appointment page was completely revamped and graphics were added to provide ease for the user to interact with and find all information necessary to schedule.
The screenshot below is what the Appointment Page formerly looked like; lots of text with no headers or visual imagery to make the information easier to understand or engage with.
Each of the doctors About section was redesigned to allow more attention to their achievements and provide links for easy access to published works across the internet.
I replaced the existing Yoast SEO plugin with RankMath, which in my opinion is more streamlined with additional features and leaves less bloat on page speed. I added relevant SEO metadata and keywords, such as snippets and page titles, and installed WP Super Cache and Autoptimizer plugins to decrease the page loading time for a faster web experience.
Most image files were converted from .jpeg and .png to .webp format to decrease the sever file size. The result was a 93 performance score on Google's PageSpeed Insights for Desktop.
