Client: Mega We Care Vietnam
Brand: Bio-Oil
Project: Launching new product - Bio Oil Body Lotion
Copywriter: Phuong Trang
Art Director: Thanh Nguyen
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The context:
As a body lotion researched and developed by Bio-Oil, Bio‑Oil Body Lotion has been formulated using Bio‑Oil's pioneering shake-before-use technology which allows the lotion to be both high in oil, and ultralight. Bio‑Oil Body Lotion began its global rollout in 2021.
Insight:
Most girls often take good care of their faces but ignore their body skin. This comes from regular body lotion is greasy and takes time to absorb, causing them to wait after applying on skin.
Creative approach:
With 4 groups of ingredients: Occlusive, Humectant, Barrier Repair Maintenance and Antioxidant, Bio Oil Body Lotion is a fairly new lotion and more exceptional than some competitors in the same segment.
Especially, Bio-Oil Body Lotion contains more oil than some other lotions on the market, so when we use it, we have to….SHAKE to blend 4 groups of ingredients and help the lotion absorb quickly and SMOOTHLY on the skin.
Idea:
"SHAKE FOR SMOOTH"
Key Message:
LẮC ĐỀU TAY, DA MƯỚT MỊN NGAY!
With this key message, we create a new behavior when using lotion.
Key Visual
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