Tadá is a concept for a TV companion app. It helps the user curate the TV content while in the couch. It gives context information related to any TV content offered either by air TV or suscription based services. With a strong social network component, it suggests content to the user based on recommendations and similarity of the consumed content.

The user has access to detailed information about the selected content as well as the time left for the show/program/movie to start.

The user can "throw" a content of interest from the iPad to the TV by simply sliding the content upwards, and just play it on the TV.

The interface has to halfs: my saved content and my network's recommendations or preferences. Each half or section has a different color for identification purposes.