Azkuna Zentroa is a leisure and culture center that is committed to innovation and technology and supports Bilbao's strategy as an open, cultural and knowledge city.

When they call us from Azkuna Zentroa and explain the particularity of the center and its multifaceted cultural and leisure offering, we immediately understand that Azkuna Zentroa not only needs a unifying positioning, but also the creation of formats, channels and transversal communication tools that allow them to reach different audiences.

We have collaborated with Azkuna Zentroa for more than 6 years directing the Communication Strategy and Creative Direction of all its communication channels and tools.

An exhaustive analysis, carried out together with the center's management, leads us to define the brand promise in a positioning that places Azkuna Zentroa at the center, while turning users and visitors into absolute protagonists of the experience.

Where culture lives.