At Sabadell bank they have been using the claim 'Be where you are' for a long time.
They needed to give the idea a new dimension and wanted to do it in a noticeable way, based on their values of dedication and commitment to the customer. For this reason, we decided to build a campaign using a simile of an animal that has a close relationship with with the human being:
the dog.
The Breton spaniel was trained in the Middle Ages for hunting birds and hares. It was known for its endurance and energy, something that has been maintained to this day. Endowed with an excellent sense of smell, its work is fast and obstinate since it does not rest until it satisfies those around it. Especially if it is his owner.
Being there is not a promise. It is a commitment.
The Labrador Retriever is one of the most versatile breeds due to its hardworking nature. Faithful and attentive, he helped English fishermen in their work by catching fish that escaped from the nets. Today, due to its involvement, it is one of the preferred dogs for search and rescue groups and is also used for guide work.
To be there.
The Labrador Retriever is one of the most versatile breeds due to its hardworking nature. Faithful and attentive, he helped English fishermen in their work by catching fish that escaped from the nets. Today, due to its involvement, it is one of the preferred dogs for search and rescue groups and is also used for guide work.
To be there.
According to neuropsychologist Stanley Coren, the Border Collie is the "most intelligent dog breed in the world". It arrived in the British Isles thanks to the Celtic tribes, in fact, "collie" means "useful" in Gaelic, so it is a breed that stands out for being tremendously resolute. Its leadership skills as a sheepdog are valued all over the world.
To be there.
