Discovery Home & Health 2023 Idents /
Branding
Home & Health invited us to develop an ID system.
The proposal was to demonstrate how a space in the house could be integrated with a wellness activity, creating new and vibrant environments.
Year. 2023 / Client. Discovery / Home & Health.
![animation 3D MoGraph color branding design ilustration art direction campaign Channel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43e946188132763.6596f1fe949ed.png)
We kicked things off by diving into vector illustrations, capturing each world with a curated color palette to distinguish every unique ID.
Pink / Green / Yellow / Orange / Blue.
![animation 3D MoGraph color branding design ilustration art direction campaign Channel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/045712188132763.6596f1fe93bcc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e1c6b188132763.6596f1fc56cd8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0ab60188132763.6596f1fc57c79.png)
![animation 3D MoGraph color branding design ilustration art direction campaign Channel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8212e8188132763.6596f1fe91428.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cae72d188132763.65970da87f3b2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cc2de188132763.65970da87e232.png)
We model and design objects for each universe, drawing inspiration from the simple shapes employed by the channel. This allows us to customize all elements while maintaining a genuine and realistic feel.
Curves / Circles / Squares / Simplicity / Nature.
![animation 3D MoGraph color branding design ilustration art direction campaign Channel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/172b09188132763.6596f1fe95564.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f68d1e188132763.6596f1fdd6c3c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/efa438188132763.6596f1fdd7b2d.png)
![animation 3D MoGraph color branding design ilustration art direction campaign Channel](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9cff23188132763.6596f1fe921c2.png)
We animate the channel ID with swift yet organic movements, creating a seamless flow that retains the channel's entertaining and friendly tone.
Organic / Fun / Fluid / Playfull.