Year of the Bear
Branding & Identity
For 2014 I designed the branding and identity for Colchester Zoo’s awareness campaign ‘2014 Year of the Bear‘ to celebrate the opening of the a new state of the art enclosure ‘Bears of the Rising Sun‘ and to create awareness about the conservation issues Sun bears are faced with in the wild.
Branding & Identity
For 2014 I designed the branding and identity for Colchester Zoo’s awareness campaign ‘2014 Year of the Bear‘ to celebrate the opening of the a new state of the art enclosure ‘Bears of the Rising Sun‘ and to create awareness about the conservation issues Sun bears are faced with in the wild.
I designed the logo and created all illustrations and graphics for the campaign’s identity. I then applied this branding across various mediums: large format signage, banners, van vinyls, Colchester Zoo magazine and merchandise such as t-shirts, pin badges and mugs.