Aoife O'Connell's profile

YEAR OF THE BEAR 2014

Year of the Bear
Branding & Identity

For 2014 I designed the branding and identity for Colchester Zoo’s awareness campaign ‘2014 Year of the Bear‘ to celebrate the opening of the a new state of the art enclosure ‘Bears of the Rising Sun‘ and to create awareness about the conservation issues Sun bears are faced with in the wild. 
I designed the logo and created all illustrations and graphics for the campaign’s identity. I then applied this branding across various mediums: large format signage, banners, van vinyls, Colchester Zoo magazine and merchandise such as t-shirts, pin badges and mugs.
Logo ‘2014 Year of the Bear‘: Branding and Identity for 2014 campaign.
I designed all the graphics for the Year of the Bear branding and identity.
Three banner designs: Illustrations and graphics that I created as a part of the campaign’s identity.
Colchester Zoo Magazine: Editorial layouts and adverts
I designed various large format signage.
 
Vehicle Vinyl: Van vinyl wrap I designed to promote campaign on summer road trip.
See merchandise artwork I designed in shopping article (t-shirts, pin badges and mugs).
YEAR OF THE BEAR 2014
Published:

YEAR OF THE BEAR 2014

For 2014 I designed the branding and identity for Colchester Zoo’s awareness campaign ‘2014 Year of the Bear‘ to celebrate the opening of the a n Read More

Published: