The campaign for Los Próceres in Guatemala was designed to reflect the vibrant experience of visiting this shopping center. With slogans like "Enjoy, Live and Share" and "Live the emotion," the designs invite consumers to see Los Próceres not just as a place to shop but as a space to create memories and enjoy valuable moments with friends and family. The ads were displayed on billboards, magazines, newspapers, and digitally, capturing the essence of a comprehensive entertainment destination.