In this project, you will be able to review my involvement in the UNIBRAD initiative for Bradesco employees. Selected partners of the bank were chosen to assist employees in immersing themselves in the world of technology and innovation. Capgemini was able to showcase its solutions, gift its clients with exclusive NFTs, and captivate with live-created artworks. Alongside two other artists, Marcelo Hardt and Milenna Saraiva, we crafted NFTs to be gifted to participants in our offices and studios, and during the event days, we presented live painting sessions in virtual reality.
AGENCY: Fresh Ink Brasil + Giro Mkt / COMPANY: Capgemini
Conceptual Analysis of My Drawing
ABOUT "THE JOURNEY"
This work is a call to the unconscious of each person to understand that we are unique. Even though we connect with others, family, friends, colleagues, our choices belong solely to us, making us the conductors of our own story. What should propel us, more than the available tools, are our dreams and ideals, as they will awaken our creative side, propelling us on this journey towards our goals.
It's like a small boat that takes us to an infinite realm of possibilities, tiny drops of solutions to become great individuals, not just for ourselves but for the world and all who respect and observe us. Go as far as possible, embark on this adventure called life, for all of this is just a reflection of what the word "journey" truly means.
Artist: Toller
Technique: Watercolor on digital canvas
Size: 42 x 60cm (A3)
Title: "About the Journey"
Here, I also developed the participation certificate,
delivered in NFT format to the participants.
Live painting in virtual reality
