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The Diriyah Biennale is a groundbreaking contemporary art event in the historic heart of Diriyah, Saudi Arabia.
This initiative serves as a dynamic platform, bringing together artists from diverse backgrounds to showcase their works.
This initiative serves as a dynamic platform, bringing together artists from diverse backgrounds to showcase their works.
This cultural celebration fosters exchange and dialogue, and is committed to pushing artistic boundaries as a testament
to the intersection of tradition and progressive vision in the Saudi Arabian art scene.
to the intersection of tradition and progressive vision in the Saudi Arabian art scene.
I proposed to the INSIGNIA team a very unconventional brand book to describe a modern Art Biennale in Saudi Arabia, which is, in itself, seems unconventional in western popular perception.
The presented designs represent the initial concept drafts for a coffee table book to be produced by ASSOULINE.
The overall design is inspired by the simple graphic shapes that are part of the brand narrative, they have a meaning.
The overall design is inspired by the simple graphic shapes that are part of the brand narrative, they have a meaning.
In these drafts, careful consideration was given to materiality, textures, printing techniques, and finishing,
all meticulously designed to craft an exceptional and unforgettable piece.
all meticulously designed to craft an exceptional and unforgettable piece.
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Thank you for your consideration.
