yousta
brand
communication*************************************************************************************
Insight
We know fashion is all about signalling something. And today, in this performative life they are living, all of them aspiring to be the main-character – everything we wear is a costume for what we want to signal. When gender is performance, and the world is a backdrop for the show of me – all that’s left is to cheer them on.
fashion is a ‘performance’ to signal things.
Team
Agency: Ram Cobain, Sarab Jit Singh, Varsha Desai, Poonam, Ankit Shastri, Alesha, Alankar
Production: Cocktail Art Studio
Logo Design - Elephant Design
