Launch campaign to announce the arrival of Primax gas stations in Colombia. The campaign consisted of fueling up and having the chance to win one of the two Mercedes-Benz vehicles offered by the brand.
Agency: DDB Colombia
Creative Director: Juan Espítia
Copywriter: Roy Guerrero
Art Director: Jonathan Lara / Juliana Senra
Creative Director: Juan Espítia
Copywriter: Roy Guerrero
Art Director: Jonathan Lara / Juliana Senra