In this project, we are tasked to do a promotional video for an existing brand, product, or service. Since it is a promotional video, I have chosen a brand that everyone uses which is Zebra Pen. I have collaborated with SARASA clip x Line Friends to come out with the 3rd edition.
Storyboard Sketch
I wanted to use 2D motion graphics and real images. The simplicity matches the branding (Zebra), but it should also be colorful to show the personality of Line Friends. For some parts of the background, I would use a creamy light gray or paper texture.
Mood board
The Design of the pen
Final
The theme chosen was summer, staying with the 5 colours Black, Blue, Orange, Red, Green. With the line friends - Brown, Cony, Choco, Leonard, Sally.
