Maven, Misfit & Muse — Logo
I was approached by Maven, Misfit & Muse to re-work their logo. They needed a simple and elegant wordmark with the word “misfit” standing apart, while still feeling part of the overall design.
The font was kept consistent throughout the logo treatment to ensure uniformity and belonging with the option to render Misfit in a bright primary red when displayed in full color.
Misfit belongs within the brand, both stylistically and literally in the middle of the name, but it’s disruptive and stands apart from the other elements.
