Rebranding or revisiting the "passionebici" brand, reinterpreting it in a modern key with a synthetic and original aesthetic.
palette
#1c1c1c - black
#d10000 - red [main color]
#feffff - white
The purpose of the logo is to immediately evoke the presence of the brand's symbolic object, the bicycle, to the observer. The image is divided into three parts, but despite this, it remains a single form, without empty spaces, as if to convey a sense of continuity.
The first wheel, starting from the left, is depicted by the letter "P", which is connected to the second wheel on the right, represented by the letter "B", through the so-called frame, reproduced with the letter "S", with a curvilinear movement. The right "B" ends with the shape of the saddle.
As a unit of measurement for the respect area, the single bicycle wheel was selected. It is positioned on all four sides of the symbol, delineating the area where the respective brand lettering can be inserted.
For this project, the font [chillax] was selected, with particular modifications to make the characters much rounder.
This modification was made for a stylistic choice. The aim was not to give the symbol too sharp of an edge, making it much softer and more pleasant.
Cortesi Tommaso
Tommaso Cortesi - NABA, Graphic Design & Art Direction - AA 2023-2024 Primo anno - Corso di Computer Graphic & Art Direction
