ALCHEMEED™ is an agricultural development company that is specialized in cultivating lands and giving life to huge spaces of fields. Their aim is to make better and more economical usage of Egypt’s lands and help individuals, along with the country, to generate more revenues.
Crafting a cohesive visual identity for ALCHEMEED™ was no small task. Not only did it require the creation of a comprehensive design system, but it also demanded meticulous attention to detail and flawless execution across all touch-points. To ensure precise implementation of the brand's visual identity, a solution that allowed for exacting control was essential.
The final result was a graphic expression that paid homage to the clean lines and modernist aesthetic of the industrial design pioneers of the past. The core inspiration for the design was rooted in the three fundamental elements of agriculture: The Rich Earth, The Life-giving Water, and The Warm Rays Of The Sun.
