Everyone benefits
To mark the holiday season of its 50th fundraising campaign, Centraide of Greater Montreal is launching a new campaign signed Rethink. In the last year, the network of more than 375 organizations supported by Centraide helped 800,000 people in Greater Montreal, or 1 in 5 people in the entire population. The campaign aims to demonstrate that at the end of the day, the efforts made by these organizations.
To mark the holiday season of its 50th fundraising campaign, Centraide of Greater Montreal is launching a new campaign signed Rethink. In the last year, the network of more than 375 organizations supported by Centraide helped 800,000 people in Greater Montreal, or 1 in 5 people in the entire population. The campaign aims to demonstrate that at the end of the day, the efforts made by these organizations.
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Credits:
Client: Centraide of Greater Montreal
Claude Pinard, Julie Gagné, Gabrielle B-Gagnon, Léa Campinos
Agency: Rethink
Executive creative direction: Xavier Blais
Creation: Andrée-Anne Hallé, Patrick Seymour
Adaptation: Adrian Goodfriend
Strategy: Suzy Truong
Advisory service: Mélanie Châteauneuf, Tim Jubinville, Mégane Landry, Adriana Marquis-Duzink
Electronic production: Edith Cayer, Anita Abbasi
Infographic: Frédérick Bailleul
Studio production: Scott Russell
Linguistics: Marie-Hélène Lessard, Davina Haisell
Illustrations: Jérôme Mireault
Media: Espace M
Vickie Dugas, Andréanne McKay, Ahmed Megdiche, Jennifer Tram
Claude Pinard, Julie Gagné, Gabrielle B-Gagnon, Léa Campinos
Agency: Rethink
Executive creative direction: Xavier Blais
Creation: Andrée-Anne Hallé, Patrick Seymour
Adaptation: Adrian Goodfriend
Strategy: Suzy Truong
Advisory service: Mélanie Châteauneuf, Tim Jubinville, Mégane Landry, Adriana Marquis-Duzink
Electronic production: Edith Cayer, Anita Abbasi
Infographic: Frédérick Bailleul
Studio production: Scott Russell
Linguistics: Marie-Hélène Lessard, Davina Haisell
Illustrations: Jérôme Mireault
Media: Espace M
Vickie Dugas, Andréanne McKay, Ahmed Megdiche, Jennifer Tram
