TOD'S
spring/summer 2016
spring/summer 2016
As the art director, I played a central role in shaping the project's creative direction and ensuring its successful realization. Drawing inspiration from rock stars and their iconic style, I conceived a concept that seamlessly blended elegance with the brand's Italian heritage. From the outset, I led the research process, with the collection itself serving as our primary muse. Guided by the brand's renowned 'gommino' shoes, I envisioned a visual narrative that celebrated Italian craftsmanship and style. Incorporating geometric elements inspired by both the collection and the brand's aesthetic, I aimed to create a cohesive union between still life photography and model looks. My vision was to transcend the rock-inspired theme of the collection and instead weave a narrative of timeless elegance, characteristic of Italian fashion. Through meticulous attention to detail and collaboration with the team, I ensured that every aspect of the project reflected our vision, ultimately delivering a captivating portrayal of the brand's identity.
