Fuchs, one of the biggest spices brands in Romania, launched an online platform and needed a digital campaign to promote it. Our job was to come up with a series of content with witty copy and attractive visual asset that could convince people to order spices and different ingredients from their website. 

My part in this project consisted on coming up with catchy copy that attracts people's attention, while also showcasing the advantages of the platform. 

The target audience consisted of different types of professionals, from different HORECA branches, so each message had to be personalized for each type of person who will see it. 

Apart from the headers and subheaders on the visual assets, I also provided copy for each placement from Google and Meta ads.