Cetelem x George Tanase - Recycled debit card campaign
Cetelem Romania wanted to promote their debit card made from 85% recycled plastic and needed a creative campaign to do so, in collaboration with an influencer.
My creative approach for this campaign was to show people that when they pay with this card, they actually pay with plastic products that otherwise would have been wasted or would have ended up in the oceans.
The idea was to collaborate with George Tanase, a Romanian comedian who is famous in the online medium and ask him to go shopping and test the reaction of people when he pays with a plastic object, instead of a debit card.
This way, George showed that the debit card from Cetelem reuses plastic objects and contributes to a cleaner and safer environment.
What I did for this project: came up with the concept and wrote the video script.
