Chromat x Reebok | AW20 Instapump Fury
Creative Direction, Graphic Design, Print Design, Custom Collaboration
Inspo: 2020 Olympic Uniforms for gender-inclusive sports team.
Print design inspired by warped racing tracks, basketball courts + boundary lines.
Print design inspired by warped racing tracks, basketball courts + boundary lines.
Design Process: Racing track linework creation, development, variation;
linework integrated with color + gradient palette, test printed for logo placement, scale.
linework integrated with color + gradient palette, test printed for logo placement, scale.
Linework + gradient applied to custom Reebok footwear collaboration.
Final Selections and Execution: Final colorways printed with final logo scale and placement to match and compliment final 3 colorways of custom Chromat x Reebok Instapump Fury.
Final sample production shown at NYFW Presentation.
Exclusive collection produced and sold at Reebok.com and Chromat.co.
