The one thing I hate is sitting idle. Being lazy. I just have to move around, meet people, crack jokes and stay outdoors. Laziness is just a turn off. But when one afternoon, after lunch when I discovered that I have to make a campaign promoting it, I wanted to be lazy about it and not make it.

 

So socks were pulled up and thinking caps were put on. Then, came about a thought. What if laziness was actually productive? What if some people were so lazy that they invented stuff just to make lives simpler for mankind.

 

Viola, Innovative Laziness. The thought is translated into three print ads which give examples of such people who have stretched limits of time and space just so that generations to come can continue to be lazy.

Coming up with the thought and going about designing it was fun. Being lazy once in a while might not be so bad after all.

 

P.S. This is a classroom project.