University of Franche-Comté
The University of Franche-Comté, located in the east of France, stands out for its commitment to academic excellence and innovative research. Founded in 1423, it boasts a long history and a rich educational tradition.
The university offers a variety of programs, ranging from humanities to exact sciences, thereby promoting an interdisciplinary approach to learning.
My concept revolves around the perspective of the logo, utilizing visual elements to convey a unique viewpoint.
Additionally, it incorporates the repetition of specific words to enhance and reinforce the central theme.
This logo adapts, allowing flexibility for mobile devices or vertical formats, for example.
For this project, a color palette focused on monochromatic tones such as white and black prevails, but salmon hues are also introduced to contrast and add a touch of vibrancy.
Attached, you will find the graphic charter that details all the important
aspects of the visual identity.
Navigate through an initial graphic mockup to understand
the universe created around this identity.
The visual identity is flexible across all mediums, whether digital or printed;
it adapts to all sizes and formats.
